Oh, hey. I'm Tina, a Chicago-based Creative Director and Copy Lead who's spent a career making brands sound human and unmistakably themselves.
Bio
Known for big-picture concepting, tone of voice, and high-stakes short-form copy, I’ve had the pleasure of creating work for iconic global names like Nike, Target, HBO Max, Citi, Mercedes-Benz, and more. I help Fortune 100 consumer brands find a voice that’s distinctly their own — and build the writers and processes that get them there. Backed by a deep bench of collaborators for when a project calls for skills beyond mine.
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![A woman with sleek black hair and bold makeup, with a large lobster perched on her head, creating an artistic and surreal image.]()
Cosmopolitan Hotel
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![A young girl with curly hair and wearing a blue and white soccer uniform holding a soccer ball with the number 90 on it, standing in front of a pink background with white text.]()
Dove x Nike
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![Black and white line drawing of a cat sitting at a keyboard, typing.]()
Corporate America
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![A black background with white text encouraging people to file their taxes on time.]()
H&R Block
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![A collage of four images: a clock with Nike logo, a woman in athletic gear jumping, Mercedes-Benz logo, and a festive fireworks display over palm trees with a house and water in the background.]()
And so much more...
Core Beliefs
Creative ideas should feel a bit dangerous.
Authenticity resonates. Have the guts to be yourself.
When vetting work, if it’s not a hell yeah then it’s a no.
Always be questioning the status quo.
Collaboration is power. Choose wisely.
Anything less than the best is a felony.
Every word counts.
Capabilities
Creative Direction
Brand Storytelling
Multi-Channel
Campaign Concepting
Branding & Tonality
Short-Form Copywriting
Creative Strategy
& Positioning
Cross-Functional Collaboration
Process Improvement
People Management
& Mentorship