Agency: R/GA Chicago
Role: Concepts, Copywriting
Social and banners and blog posts, oh my! Ok, so you can't win a Lion with every project, but that doesn't mean you can't still have fun with the "keep-the-lights-on" kinda work. My team and I created a fresh new look and feel — including tone of voice — for Beef's latest 3-year campaign, Families in Motion. Below are a few selected highlights from my work on both the National Cattlemen's Beef Association and the Texas Beef Council.
Pinterest Pins for "Beef. It's What's For Dinner."
Online Ads for "Beef. It's What's For Dinner." and "Beef Loving Texans"
Pinterest Pins for "Beef. It's What's For Dinner."
Social Posts for "Beef Loving Texans"