TINA MORGAN

Agency: Razorfish Miami
Role: Pitch Concepts, Copywriting, Creative Direction

There are so many voices bombarding young girls today — from societal pressures to be “perfectly feminine,” to social media, influencers, peers, and even their own self-talk. Sometimes it seems impossible to drown out the noise and feel confident in their own skin. How can we help parents understand that sports can be the antidote to all this pressure?

Enter the Dove Self-Esteem Project, a global initiative with Nike, to empower school-aged girls stay in sports — and embrace their most fearless, unapologetic, badass selves.