Agency: Razorfish Chicago
Role: Pitch Copywriting (Video, Song, Social)
To your average housewife, Maxwell House International is like the Ryan Gosling of coffee — a constant, insatiable craving. The concept of this pitch was to personify the user's favorite flavor as her own hot and steamy luv-ah. Via Facebook, her flavor would perform a customized love song, written specifically for her.
"Love Song" Anthem Video
Love Song Example — customized specifically for each Facebook fan