TINA MORGAN
Creative Director | Copywriter | Brand Builder
Agency: Razorfish NY
Role: Web Concept, Copywriting (Website, Social, Online Ads), Video Content
When you hear the name Mercedes-Benz, the first thing that probably comes to mind is "baller status." What you may not realize is that, over the years, the car’s safety innovations have been instrumental in saving lives. IMPACT was created to showcase the raw, unscripted testimonials of real Mercedes drivers who've experienced life-threatening accidents — and lived to tell their stories.
Recognition:
• The Webby Awards: Best Use of Video or Moving Image
• The Car Connection - includes driver videos & press release
"IMPACT" Trailer
Additional content — such as family photos, accident reports and outtakes — helped bring these stories to life. And through our site, Mercedes-Benz received hundreds of similar, user-generated stories along the lines of, "I am alive today because of a 1975 Mercedes 300 D."