TINA MORGAN
Creative Director | Copywriter | Brand Builder
Agency: R/GA NY
Role: Program Concept, Copywriting (Website, Videos, Online + Offline Ads)
Imagine one lucky, sports-loving gal getting to volley one-liners with Serena Williams. Or challenge Michelle Wie to a game of Nintendo Wii. Enter the Nike Field Reporter, an online program birthed by me and my team at R/GA. With a little help from icons in women’s sports, we invited Nike Women fans to apply for the “Coolest. Job. Ever.” — a roving correspondent who jetsetted cross-country, interviewing and training with elite athletes the likes of Serena and LeBron. Our little Nike Field Reporter feature was so successful, it ended up running for five years. (Fun fact: a couple of our Nike Field Reporters even went on to land jobs at ESPN.)
Press (Selected Highlights):
• ESPN
• Seventeen Magazine
• Pop Sugar
• CBS News (hey, all press is good press, right?)
Recognition:
• Communication Arts Online Advertising Showcase
• Coloribus Best Integrated Promotional Campaign
• R/GA - Agency Case Study
