Agency: R/GA Chicago
Role: Video Concepts, Copywriting
The Assignment: to create a series of compelling online videos in the brand's unmistakably edgy, luxury voice. The Challenge: having to use the client's, let's say, less-than-stellar B-roll footage and work backwards to form concepts. The results are below. Ahh...the power of editing.
"Rules of the House" :30 Online Video
"A Place to Unwind" :15 Online Video
"Girls' Night Out" :15 Online Video
"Chance Encounters" :15 Online Video