TINA MORGAN
Creative Director | Copywriter | Brand Builder
Agency: R/GA Chicago
Role: Concepts, Copywriting
Once in a creative’s wildest dreams, there comes a brand so fun, so fierce — they let you do stuff like show two naked men in an ad and write “How to Make the Blank Page Your B*tch” in their marketing style guide. Enter the Cosmopolitan Hotel of Las Vegas, home of Just the Right Amount of Wrong. Here’s a smattering of my faves, created by Yours Truly and my team at R/GA.
Below are selected pages from an 80-page brand style guide we created for the Cosmopolitan.
The Manifesto (click to expand)
And these are some online ads I concepted and wrote.
