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TINA MORGAN

Creative Director | Copywriter | Brand Builder

  • Work
  • about
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Agency: R/GA NY
Role: Web Concept, Lead Copywriter

Tasked with a complete rebrand of NikeWomen.com — now targeting badass high school team athletes vs. 30-something gym bunnies — we created an evergreen, editorial-style hub with several standalone features. One was the wildly successful Nike Field Reporter, which you can check out here. Another was Gone Running, which is shown down below.

Gone Running served as a not-so-gentle reminder: time spent thinking about running is time spent not running. And if that wasn’t reason enough? This interactive clock gave you 96 more reasons to “Just Do It” — one for every 15 minutes in a 24-hour day. The site also served up the current weather conditions and relevant product suggestions for your next run. No excuses now!

Recognition: 
• Creativity Online / Ad Age Editor's Pick
• MediaPost Feature - "Out to Launch"

Even more rewarding—getting shout-outs from fans who, after seeing our work, were inspired to go for a run:
• "Notcot: Ideas + Aesthetics + Amusement" Blog
• "Today and Tomorrow" Blog
• The Philippine Star

Caption: 10:45 AM - Bet you can't think of 96 reasons not to run.

Caption: 10:45 AM - Bet you can't think of 96 reasons not to run.

Caption: 4:00 PM - Your best self is waiting at the finish line.

Caption: 4:00 PM - Your best self is waiting at the finish line.

Caption: 5:45 PM - Run out of excuses.

Caption: 5:45 PM - Run out of excuses.

Caption: 6:00 PM - You're just one mile away from a better mood.

Caption: 6:00 PM - You're just one mile away from a better mood.

Caption: 8:45 PM - Time spent playing with this clock is time spent not running.

Caption: 8:45 PM - Time spent playing with this clock is time spent not running.

Caption: 9:45 PM - The Internet will be here when you get back. Promise.

Caption: 9:45 PM - The Internet will be here when you get back. Promise.

Caption: 11:15 PM - Fail-proof remedy for boyfriend drama: 1.5 miles, 3 times a week.

Caption: 11:15 PM - Fail-proof remedy for boyfriend drama: 1.5 miles, 3 times a week.

Caption: 12:45 AM - Run to catch up with some old friends. Me, myself and I.

Caption: 12:45 AM - Run to catch up with some old friends. Me, myself and I.

Caption: 7:15 AM - Trade your overpriced coffee for free endorphins.

Caption: 7:15 AM - Trade your overpriced coffee for free endorphins.

1:15 PM - You are 8 years old again. And you just heard the ice cream truck.

1:15 PM - You are 8 years old again. And you just heard the ice cream truck.

Caption: 10:45 AM - Bet you can't think of 96 reasons not to run. Caption: 4:00 PM - Your best self is waiting at the finish line. Caption: 5:45 PM - Run out of excuses. Caption: 6:00 PM - You're just one mile away from a better mood. Caption: 8:45 PM - Time spent playing with this clock is time spent not running. Caption: 9:45 PM - The Internet will be here when you get back. Promise. Caption: 11:15 PM - Fail-proof remedy for boyfriend drama: 1.5 miles, 3 times a week. Caption: 12:45 AM - Run to catch up with some old friends. Me, myself and I. Caption: 7:15 AM - Trade your overpriced coffee for free endorphins. 1:15 PM - You are 8 years old again. And you just heard the ice cream truck.

"Gone Running" Feature on NikeWomen.com (Selected Frames)

 
nikewomen_homepage.jpg
04_NW_WNT.jpg
Athlete2.jpg

The Complete NikeWomen.com Redesign (Selected Frames)

Powered by curiosity, zingers, and F-bombs.
© Tina D. Morgan 2025

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